Make My Ops
Workforce management product for security, cleaning, facilities, construction, and staffing — web + mobile surfaces for people, shifts, sites, GPS attendance, and timesheets.
Workforce operating flow
Niche discovery → demo → shifts → attendance → timesheets.
- Niche Industry entry
- Proof Shifts & GPS
- Demo Request funnel
- App Flutter brand
- Attend Field truth
- Timesheet Client-ready
The challenge
Field workforce companies still run shifts, attendance, and client sites on WhatsApp and spreadsheets. Vertical needs differ (security vs cleaning vs staffing) but the core primitives — people, sites, shifts, proof — repeat.
MakeMyOps needed a productized GTM site and app ecosystem that speaks to each niche without forking the entire codebase.
Demo capture and niche proof points are revenue plumbing — treating them as brochure fluff loses pipeline.
What we built
Inside the siteflow monorepo we built MakeMyOps marketing/product web (TanStack routes, niche pages, demo flows) plus Flutter app assets and brand system (icons, logos, ad renders).
Niche pages for security, cleaning, facilities, construction, and staffing agencies reuse one workforce narrative with industry-specific proof points.
Shared components keep engineering DRY while SEO wins niche queries.
Product architecture
One workforce OS, many industry surfaces — without forking the core.
GTM web
TanStack product site with niche SEO routes.
Niche proof
Security, cleaning, facilities, construction, staffing pages.
Demo funnel
Request and thank-you journeys as revenue plumbing.
App brand
Flutter icons and ad renders aligned with web.
Workforce OS diagram
Shared primitives power many industry stories — and one future AI layer.
GTM
Primitives
AI
Suggestions must cite attendance or site events supervisors can verify.
Design principles
Niche SEO without codebase sprawl; AI that cites field events.
Workforce OS language
Lead with shifts, GPS, documents, timesheets — not generic HR.
DRY niches
Share components; swap proof for SEO.
Cite the event
Supervisor AI must point at attendance or site truth.
Demo is product
Capture funnels are revenue systems, not afterthoughts.
How we approached it
We productized the category language: MakeMyOps is workforce OS, not a generic HR toy. Every page leads with shifts, GPS attendance, documents, and timesheets.
Industry routes share components but swap proof — so SEO can win niche queries while engineering stays DRY.
Demo request UX and thank-you flows were treated as revenue plumbing, not afterthoughts.
Brand marks and ad render routes support paid acquisition with consistent identity.
Primitives stay shared so one intelligence layer can transfer across niches later.
Where AI enters — and where it must not
The AI wedge is operational intelligence on top of clean field data: missed checkpoints, odd GPS trails, incomplete timesheets, document expiry.
Because niches share primitives, one model layer can transfer across security and cleaning with prompt/context switches rather than separate products.
We keep AI explainable for supervisors — suggestions must cite the underlying attendance or site event.
Marketing pages already frame the data exhaust; engineering can deepen copilots without repositioning the company.
Technical notes from production
Details that only show up once the season is real.
- Industry routes share components and swap proof — niche SEO without forked products.
- Demo request UX is treated as revenue infrastructure, not a contact widget.
- Shared workforce primitives enable transferable AI context switches across niches.
- Web and Flutter brand assets stay synchronized for paid acquisition and install trust.
Delivery & systems
Frontend product site with niche SEO pages, demo journeys, sitemap, and MakeMyOps iconography.
Flutter app brand assets aligned with web so install ↔ marketing feels like one product.
Ad render routes and brand marks for paid acquisition consistency.
Stack
Click a layer — each one maps to a real season responsibility.
GTM product site
TanStack / frontend
Niche routes, demo journeys, and workforce narrative.
Brand assets from the live product
Primary mark pulled from the Olympiad codebase — shown once, on the surface it was built for.
Outcomes
- Multi-industry workforce GTM site
- Shared component system for niche pages
- Demo capture funnel
- Unified MakeMyOps brand/app icon set
- Primitives ready for cross-niche AI copilots
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